Some Startup in Colorado
Your Innovation Partner
Helping founders and creatives on a mission to bring bold ideas to life through smarter systems, strategic storytelling, and sustainable growth.
MISSION
Founders burn bright—and then burn out.
Work with a creative partner who believes in your mission, understands your vision, and helps build the systems that keep your momentum going.
THE ORIGIN STORY
“I don’t know. Go work at some startup in Colorado?” I quipped.
At the end of 2020, someone asked what I was going to do after leaving my role as Marketing Director. Our company had just been acquired by a larger firm, and my position was redundant. So I started from scratch.
This domain somestartupincolorado.com was available and I had a habit of purchasing domains on a whim. I briefly looked for other marketing roles before ultimately forming an LLC to chart my own course.
Spoiler Alert: Irreverent company names are hard to navigate with financial institutions.
I’d spent the last few years working closely with developers of a cloud-based software platform to simplify submissions, automate applications, and streamline workflows at an insurance brokerage. The biggest problem was agents would send faxes or blurry photos of handwritten applications. Time is money and we were losing a lot of it on guess work, poor penmanship, and requests for status on applications.
We also designed a fun brand and built a name for ourselves through PR, advertising, and marketing campaigns. Along the way we got folks to lean into tech transformation. Change management is hard to navigate but with our community based approach, clients and colleagues become stakeholders.
Then almost overnight it was all sold and scrapped out for parts.
The one thing I knew was how to start from scratch.
As an 8 in the Quick Start section of the Kolbe A Instinct Assessment, I’m naturally inclined to innovate and take risks. When others see chaos, I see opportunity and can easily navigate competing deadlines, shifting priorities, and fast-paced environments. I can improvise when necessary and always plan for experimentation and iteration. Owning this has fortified my identity as a subject matter expert in marketing and communications. Colleague note that I have no problem going off script—even when I was the one who wrote the initial spiel.
In the world of startups, you are expected to fail forward. Resilience is everything.
“You are uniquely able to take on future-oriented challenges. You lead the way to visionary possibilities and create what others said couldn't be done. You'll say "Yes" before you even know the end of the question - then turn it into a productive adventure.”
What happens when you Google yourself? Do you like what you see?
Is your brand instantly recognizable from website to LinkedIn, blog to podcast, and presentation templates to social media?
How your brand shine in your newsletters and signature lines with resources to save you time?
Can qualified leads easily connect with you without all the back-and-forth of emails?
Could your brand benefit from a refresh? Is it time to update your logo, marketing copy, inbound sales funnels, or SEO strategy?
You can probably spend hours trying to learn the nuances of each platform.
OR you can book a consult where I share my technical expertise, eye for design, and positive outlook.
What are you waiting for?
Services
What an exciting time!
You’re exploring areas of opportunity for your marketing and digital presence.
The best outcomes come from planning, so each service can be paced out in monthly retainers, one-time project based fees, or part-time engagements as a fractional role.
For past and existing clients, I am happy to make refinements to your website, social media, etc. in 15 minutes for free or at an hourly rate booked HERE.
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If you’ve been saying you were going to build a website, but got lost in the Templates or DIY of it all, let’s talk.
We can build you a new website or update an existing one on Squarespace, Kajabi, or WordPress (please don’t use Wix) and optimize it for search engines.
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Develop comprehensive marketing and growth strategies aligned with your business objectives including defining key markets, positioning the brand, setting goals, and outlining tactics to achieve them.
We’ll investigate current trends, customer behaviors, the competitive landscape, and industry dynamics and look ahead to challenges and opportunies.
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Need help defining things like brand identity, values, and messaging? Help your products and services stand out in a crowded market.
Sometimes it’s just a simple logo, other times it’s a tagline, social media templates, and other aspects of your visual identity.
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Together we will plan, execute, and optimize marketing campaigns across various channels, including digital marketing, social media, email marketing, content marketing, and traditional advertising.
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Let’s design and implement strategies to attract new customers. We’ll look “under the hood” at your analytics, review what happens when we search for your page, review and refine targeted ad campaigns, track NPS or customer satisfaction, and create lead generation funnels.
Leverage partnerships and referrals to improve retention, loyalty, and engagement that fosters long-term relationships too!
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A lot of work goes into creating a new service or product. Make sure it launches successfully with the right positioning, market analysis, pricing, messaging, and promotional strategies to generate awareness and drive sales.
You can always consider new markets or audiences to expand your reach!
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There is no limit to the amount of data analytics you can access to measure the effectiveness of marketing initiatives and KPIs. These insights inform strategies and recommendations to improve ROI.
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Whether you’re a startup or an industry veteran, any sales process can be tightened up by discussing challenges and opportunities to increase revenue.
You can learn just as much from your current clients and partners as you can from detractors or those that simply were not interested.
The most underutilized aspect I see in marketing is a lack of cross-selling or upselling strategies that could truly make a difference.
