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For the past five years, Some Startup in Colorado has helped founders on a mission turn bold ideas into strategic action, put systems in place for sustainable growth, and build momentum for what’s next.
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Founders burn bright. Then burn out.
Choose a strategic partner who believes in your mission, understands your vision, and helps build proven systems for success. From quiet hopes to audacious moonshots, our work together is designed to support the life you want, personally and professionally.
Some Startup in Colorado…
Some start up in Denver, the Bay Area, New York City, or London.
More often, they start at the kitchen table in the wee hours of the morning or in a garage late at night after putting in a full day of work. Some begin again after a layoff, a pivot, or the all-too-common burnout. Some take a leap and go all-in to be their own boss.
It doesn’t matter how or where you get your start. As your creative partner, I want to help you tell your story while you build, grow, and shoot for the moon. Together, we’ll outline your goals, clarify next steps, and create the kind of flywheel that Jim Collins describes in Good to Great.
Do I need a creative consultant?
This Is For You If You Have:
Vision but need a roadmap.
Momentum but unclear messaging.
Ambition but lack systems that scale.
Let’s move from hustle to flow.
Can’t I do this myself?
Absolutely. If you believe you can, you should.
Many founders build the first version on their own. Scrappy is powerful. Only you really know your limits. There’s pride in building the foundation yourself.
But when you’re tired of doing everything yourself, it might be time to look for outside perspective, support, and accountability. That’s when partnership becomes powerful and it stops being your “baby.”
Successful founders don’t hire a creative partner because they’re incapable. They choose one because they value their time, energy, and money.
This is an investment in effort and alignment. Because growth doesn’t just happen. It’s intentionally designed.
Aren’t consultants expensive?
Support is an investment, not a line item.
Misalignment. Delays. Going the wrong way. Building the wrong thing. It can be a learning opportunity or come at a huge cost.
When you evaluate the need for outside help, factor in both what you hope to gain and the opportunity cost of burning out.
What’s your process?
Our process is personal and adaptive to your needs:
Curiosity – Uncover what’s working and where opportunity lives
Discovery – Clarify your goals, values, audience, and priorities
Design – Translate insights into a strategic plan of action
Refinement – Iterate for coherence, consistency, and connection
Growth – Scale with intention for ease and impact
We don’t rush the foundation. Trust and traction grow with time.
Is it affordable?
Yes! Retainers are designed to meet you where you are.
Support is structured in monthly tiers based on the level of strategy, guidance, and execution you need:
1 Hour — A monthly, hyper focused strategy session to stay on track
5 Hours — Light, ongoing support (no social media management)
10 Hours — Consistent guidance, co-creation, and execution
15 Hours — Deeper partnership across strategy, delivery, and focus
We also offer long-term fractional monthly support for clients who need more integrated planning and management for events, marketing, and communications.
All retainers are monthly subscriptions, billed via Stripe.
DECISIONS START WITH A SEARCH
What happens when you Google yourself? Do you like what you see?
Your results reflect your digital presence: a website, social media, podcasts, client reviews, and press.
Is your brand instantly recognizable? Does it match how you show up in real life?
A strong brand develops intentionally over time through visuals, word choice, tone, timing, and resonance. That kind of cohesion doesn’t happen overnight.
Consider how something as simple as your email signature can drive sales, build credibility, answer common questions, and eliminate unnecessary back-and-forth.
When your systems are aligned, it feels effortless. Qualified leads understand what you do. Strategic partners know how to find you. The right opportunities connect more seamlessly.
Clients typically come here for:
• A new website or visual refresh
• Updated messaging and improved SEO/AIO visibility
• Clear strategy for sales and growth
Skip the hours of trial and error required to learn new platforms. Get the technical expertise and creative direction you need to forge ahead with confidence.
“You are uniquely able to take on future-oriented challenges. You lead the way to visionary possibilities and create what others said couldn't be done. You'll say "Yes" before you even know the end of the question - then turn it into a productive adventure.”
— Kolbe A Index results for Ashley Dodge
THE ORIGIN STORY
“Some startup in Colorado?” I quipped.
That’s what I told people when I left a comfortable Marketing Director role after my employer of four years was successfully acquired. I was ready to build something new and returned to freelance consulting.
It’s a playful name, but a serious business. Five years later, I’m still at it.
I’m passionate about leveraging technology and marketing systems to simplify workflows and design systems that scale. Over the years, I’ve helped startups build strong brands and established companies execute thoughtful, strategic marketing campaigns, events, and PR.
Startups are often flying the plane while building it. I thrive when I can innovate and take calculated risks. I experiment, iterate, and move quickly when priorities shift. When others see chaos, I see opportunity.
In this world, you’re expected to fail forward but you don’t have to do it alone.
SERVICES
You’re building something. A platform. A business. A community.
That’s no small feat!
Marketing and sales don’t have to be your strengths. But your audience should be able to find you, understand you, and trust you.
Everything we do is designed around five core pillars — building the right foundation, clarifying strategy, shaping your brand, strengthening relationships, and refining what works.
Engagements are flexible and can be structured as:
Monthly retainers
One-time project engagements
Fractional or part-time strategic roles
After a project wraps, small refinements are easy to schedule as needed on my calendar.
For prospective partners, we’ll start with a conversation about your goals and determine the right level of support.
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Build the platform that works for you.
Your website an ever evolving brochure of who you are, what you do, and why it matters. It builds credibility and trust at scale.
Our work includes:
Website design (Squarespace, Kajabi, Shopify, WordPress)
SEO/AIO optimization
Core page architecture (Home, Sales, FAQs, Contact, Social Proof)
Messaging clarity and structure
Your foundation should work for you 24/7 and be simple enough for you to make simple refinements on your own.
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Clarify where you’re going and how you’ll get there.
We develop thoughtful marketing approaches aligned with your values, mission, and business goals.
Our work includes:
Audience definition
Competitive and trend analysis
Positioning refinement
Growth planning
Launch strategy
Pricing guidance
Strong strategy is grounded in data, discernment, and intuition. It has to be focused, not reactive. Coherent, not chaotic.
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Shape how you’re remembered.
Beyond colors and fonts, your brand is how you’re perceived across every touchpoint.
Our work includes:
Brand identity and voice
Logo and visual refinement
Taglines and messaging
Social templates and visual guidelines
Creative direction across platforms
Strong brands stand out because they’re clear. And they’ve invested a heck of a lot of time repeating and refining their message, ad nauseam.
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Turn connection into momentum.
Growth isn’t just about attracting new customers. It’s about building community and sustaining those connections over time.
Our work includes:
Sales process refinement
Client journey design
Funnel development
Partnership strategy
Press and social proof
Campaign development
Experiential marketing and events
Relationships are your undisputed growth engine.
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Refine what works. Strengthen what scales.
Data should guide action, not distract you.
Our work includes:
Performance tracking
KPI development
Funnel analytics
Revenue optimization
Client experience improvements
Cross-sell and upsell strategy
Measure what matters. Keep refining what you say and how you say it.
Let’s build something beautiful and shoot for the moon.
Meaningful engagement
I maintain a strict No Free Work policy, with clear options designed to support focused collaboration:
Book a complimentary 15-minute introductory call
Schedule a paid strategy session
Scope a defined project
Select a retainer or consulting package
Clear agreements protect everyone’s time and allow us to focus on meaningful, measurable progress.
EVENTS
I host a group of entrepreneurs monthly for Moonshots and Hand Grenades where we discuss the highs and lows of going it alone. Email me to get a calendar invite!