Some Startup in Colorado
Your Innovation Partner
Helping founders on a mission to bring bold ideas to life through smarter systems, strategic storytelling, and sustainable growth.
Founders burn bright—and then burn out.
Choose a creative partner who believes in your mission, understands your vision, and helps build the systems that keep your momentum going.
What happens when you Google yourself?
Do you like what you see?
Your brand should be instantly recognizable on your website to social media, podcasts, presentations, and marketing collateral like signage. A strong brand shines in your newsletters from the colors and images you choose to the language you use.
Signature lines in your emails can include helpful resources to drive traffic to your website and social media platforms and save YOU time.
The more thought you pour into these systems, the more streamlined everything feels so that qualified leads and strategic partners can connect with you, skipping the annoying back-and-forth .
Sometimes, folks come to me for a logo refresh, updated marketing copy for SEO/AIO, or sales flows and funnels.
You can easily spend hours trying to learn the nuances of each platform.
OR you can book a consult where I share my technical expertise, eye for design, and positive outlook.
What are you waiting for?
What happens when you Google yourself?
Do you like what you see?
Your brand should be instantly recognizable across your website, social media, podcast appearances, presentations, and marketing collateral. A strong brand shines through not only in visuals—but in tone, language, and consistency.
Even something as simple as your email signature can drive traffic, highlight your work, and save you time when it’s set up with intention.
When your systems are aligned, your presence feels seamless. Qualified leads know where to go. Strategic partners know how to reach you. The connection becomes effortless—without all the back-and-forth. Sometimes clients come to me for:
A logo or visual refresh
Updated marketing copy and improved SEO/AIO
Clear sales flows and funnels
You could spend hours learning every platform. Or you could book a consult with me and we can skip ahead with my technical expertise, creative direction, and strategic clarity.
THE ORIGIN STORY
“I don’t know. Go work at some startup in Colorado?” I quipped.
At the end of 2020, someone asked what I was going to do after leaving my role as Marketing Director. Our company had just been acquired by a larger firm, and my position was redundant. So I started from scratch.
This domain somestartupincolorado.com was available and I had a habit of purchasing domains on a whim. I briefly looked for other marketing roles before ultimately forming an LLC to chart my own course.
Spoiler Alert: Irreverent company names are hard to navigate with financial institutions.
I’d spent the last few years working closely with developers of a cloud-based software platform to simplify submissions, automate applications, and streamline workflows at an insurance brokerage. The biggest problem was agents would send faxes or blurry photos of handwritten applications. Time is money and we were losing a lot of it on guess work, poor penmanship, and requests for status on applications.
We also designed a fun brand and built a name for ourselves through PR, advertising, and marketing campaigns. Along the way we got folks to lean into tech transformation. Change management is hard to navigate but with our community based approach, clients and colleagues become stakeholders.
Then almost overnight it was all sold and scrapped out for parts.
“You are uniquely able to take on future-oriented challenges. You lead the way to visionary possibilities and create what others said couldn't be done. You'll say "Yes" before you even know the end of the question - then turn it into a productive adventure.”
— Kolbe A Index results for Ashley Dodge
I’m naturally inclined to innovate and take calculated risks according to the Kolbe A Instinct Assessment
Owning this has fortified my identity as a subject matter expert in marketing and communications. I improvise, experiment, and iterate. When others see chaos, I see opportunity and adeptly navigate competing deadlines and shifting priorities in fast-paced environments. Colleagues note that I have no problem going off script—even when I was the one who helped write the initial spiel.
In the world of startups, you are expected to fail forward. Resilience is everything but who says we can’t also have fun?
SERVICES
What an exciting time!
You’re exploring areas of opportunity for your marketing and digital presence.
The best outcomes come from thoughtful planning, so each service can be paced out in monthly retainers, one-time project based fees, or part-time engagements as a fractional role.
For past and existing clients, I am happy to make refinements to your website, social media, etc. in 15 minutes for free or at an hourly rate booked HERE.
For prospective partners, let’s discuss your future needs and how I could help.
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If you’ve been saying you were going to build a website, but got lost in the templates or DIY of it all, let’s talk.
We can build you a new website or update an existing one on Squarespace, Kajabi, Shopify or WordPress and optimize it for search engines.
Top 5 pages you need:
Home explaining who you are, what you do, and why it matters
Sales (services, offerings, or shop)
Frequently Asked Questions for SEO/AIO
Contact to qualify leads
Social Proof (Portfolio Case Studies, Testimonials, Press)
Consider: How do you currently show up on line? Does anything undermine your credibility? What could your website say to answer common FAQs?
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Develop comprehensive marketing and growth strategies aligned with your business objectives including defining key markets, positioning the brand, setting goals, and outlining tactics to achieve them.
We’ll investigate current trends, customer behaviors, the competitive landscape, and industry dynamics and look ahead to challenges and opportunities based on your capacity and level of investment.
Consider: What are your goals and how can they be achieved without sacrificing your values?
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Need help defining things like brand identity, values, and messaging? Help your products and services stand out in a crowded market.
Sometimes it’s just a simple logo, other times it’s a tagline, social media templates, and other aspects of your visual identity.
Consider: Who inspires you and stands out in all the noise? How might you do the same?
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Together we can plan, execute, and optimize marketing campaigns across various channels, including digital marketing, social media, email marketing, content marketing, and traditional advertising.
Consider: When was the last time you got caught up in a marketing or ad campaign as a customer that led to a meaningful purchase or transaction?
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Let’s design and implement strategies to attract new customers.
We’ll look “under the hood” at your analytics, simulate what an average prospect or partner experiences, review and refine sales flows, and bolster social proof with press and testimonials.
Consider: How can we leverage current and potential partnerships to improve engagement, sales, and loyalty. How can you better attract, retain, and foster long-term relationships with staff, peers, and referral partners too?
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A lot of work goes into creating a new service or product.
Make sure it launches successfully with the right positioning, market analysis, pricing, messaging, and promotional strategies to generate awareness and drive sales.
This is best before you invest a ton of money.
Consider: What new markets or audiences can help expand your reach?
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There is no limit to the amount of data analytics you can access to measure the effectiveness of marketing initiatives and KPIs.
The alphabet soup may make sense to the average marketing executive but don’t get caught up in chasing vanity metrics that don’t get you closer to achieving your goals.
Consider: What stories do the numbers tell and what stories are you telling yourself? Do you have SMART goals or do you chase shiny objects? Can these insights help your growth strategies and improve ROI?
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Whether you’re a startup or an industry veteran, any sales process can be tightened up by discussing challenges and opportunities to increase revenue.
You can learn just as much from your current clients and partners as you can from your detractors or those that simply were not interested.
Consider: How are you cross-selling or upselling clients that could truly benefit from what you have to offer?
