Are you prepared…. ? Plan ahead to get ahead.
Are you prepared…. ? Plan ahead to get ahead.
Monthly Marketing Retainers
It pays to plan with a monthly retainer! My hourly rate is $175 or $150 if booked on my calendar for one-off events.
I offer a discount with monthly retainers paid in advance at the following rates:
Cancel or update your subscription anytime. Please read disclaimers below.
Each Monthly Retainer Includes:
A project management document available to you beyond the length of the retainer for your reference or to share with your virtual assistant
One page analytics report emailed monthly (if requested and I’m added under Permissions)
Up to 4 hours of virtual meetings booked in advance to discuss analytics, strategy, and work to be done/already done within the month
Each meeting comes with a simple agenda sent the day before to optimize time together and stay on point but can be revised as needed (Hourly client’s do not get this as you set the agenda when you book the appointment)
Demonstrations and walk through videos (upon request - please do this before the meeting starts!)
Does NOT Include:
Third party subscriptions (Ex. Canva, Calendly, Squarespace, Adobe, etc.)
New website builds. Please book a time to discuss HERE.
Highly technical support outside of what has been discussed and agreed to in writing. I am not a virtual assistant, photographer, videographer, cyber security expert, book keeper, accountant, attorney, operations manager, human resources expert, PR manager, etc. but I DO know plenty of those to recommend!
Last minute fire drills. Each retainer comes with meetings booked no less than 48 hours in advance out of curtesy to ALL my clients.
Why would I want a retainer?
Great question! We all have busy lives and myriad responsibilities. Sometimes, it makes more sense to do a project fee for discrete* projects or a new website build.
However, subscribing to a retainer ensures that both parties regularly allocate the appropriate amount of time to think through your current goals, strategy, and tasks. Simply put, to plan for success!
As an entrepreneur myself, I’m mindful that things come up and you may need to reschedule or pivot to meet the needs of your clients, partners, and colleagues. A retainer is meant to make sure we both can plan accordingly with built in wiggle room. If that’s not right for you, you can always book a one-time meeting on demand here or I can bill hourly at my regular rate as needed.
*Note: Discrete meaning a specific project, not as in a secret one but I do those too for startups in stealth mode. If you want an NDA, please note that my cost goes up considerably.
What type of work would this include?
This could be continued edits to your website, reviewing reporting from Google or Social Media platforms, creating digital or print marketing collateral, scheduling out LinkedIn posts, drafting newsletters, ghostwriting blog posts, refining a strategy, collecting testimonials, doing audience analysis or competitor research. It just depends on how you want to allocate the time we have together.
Why is this a subscription via Stripe?
I realized that not everyone wanted to use the calendar link, but it was taking a lot more back and forth to book appointments ad hoc. And I ended up doing a lot of work for free because it wasn’t worth my time to invoice for a half hour here and there while I’m busy trying to complete projects and win new work.
This monthly retainer reflects a commitment to be strategic about tackling your most pressing needs and staying on track with your marketing and overall business goals. I’ve also had some awkward calls where someone wanted to trade hot sauce or gift cards for work to be done but unfortunately I really can’t pay rent with hot sauce and not sure how to file gift cards on my taxes. Stripe makes things SUPER easy for clients to budget hours and for me to budget time.
As a Marketing Director, this is how I hired out external marketing help at a much higher rate.
DISCLAIMER:
No refunds for unused hours. Up to 5 hours can carry over to the following month but expire 30 days after cancelling a subscription.
Unfortunately, we do not allow discounts for additional hours beyond pre-paid retainer. For work hours or meetings beyond the allotted time in retainers will be billed at the hourly rate of $150.