Email ideas before launch:

• Cover Reveal

• Advance Readers Testimonials

• Dedication

Launch Week for for LHP Authors:

• Day 1 - Launch eBook - Need Amazon Link

• Day 2 - $0.99 eBook -

• Day 3 - $1.99 Paperback Promo

• Day 4 - $1.99 Paperback

• Day 5 - Gratitude

Metrics:

• Sends: As many as possible!

• Opens: Anything about 20% is great to a distro list, 30% for people who filled out forms

• Clicks: 1-3% is average